radio spots
During my advertising courses, creating radio spots presented itself as a recurring assignment. The process of conceptualizing an idea, writing a script, and selecting the perfect music and sound effects was an exhilarating experience. I quickly realized the power of audio in conveying a message and captivating an audience.
With each new project, I eagerly embraced the challenge of crafting a compelling narrative in just a few seconds, carefully choosing my words to create a memorable impact. Creating radio spots not only honed my storytelling skills but also gave me a deeper appreciation for the art of advertising and the ability to communicate effectively in a concise manner.
Climate Change Awareness Team
“Serious Climate Crisis: Think Of Your Own Future”
Length: 30 seconds
SFX: [Upbeat music begins]
VO: As a hard-working American, you’ve done everything you can to make sure that when you retire, you’ll be financially secure enough to finally take that road trip to every United States National Park.
From the Florida Everglades to the Blue Ridge Mountains of Shenandoah, the California Redwoods, and even up to Mount Rainier in Washington, you have it all planned out. Your dream vacation!
But when was the last time you thought about how long these parks can stand against climate change if nothing is done?
Don’t let your retirement dreams stay dreams!
For more information, visit savetheworld.com and figure out how to save your retirement because climate change is everyone’s problem.
SFX: [Music fades out with guitar]
Climate Change Awareness Team
“Serious Climate Crisis: Think Of Your Loved Ones”
Length: 60 seconds
SFX: [Serious and ominous music begins]
VO: Raging wildfires.
SFX: [Fire crackling]
VO: Devastating droughts.
SFX: [Desert wind whistling]
VO: Rapidly melting ice sheets.
SFX: [Ice cracking]
VO: Once-in-a-lifetime hurricanes and flooding…
SFX: [Wind roaring and water crashing]
VO: All of these events have become a frightening new normal. Hotter
temperatures, air pollution, and violent storms are leading to immediate, life-
threatening dangers for children, including difficulty breathing, malnutrition,
and a higher risk of infectious diseases.
This is the world that we are leaving behind for our children and
grandchildren unless we step up and take action.
As the older generation it is our responsibility to do all that we can so that
the people we care about most in our lives can live in the same world we
grew up in.
Don’t you want to one day watch your grandchildren stare up at the
Redwoods with the same look of wonder that you did when you were their
age?
And in good health?
Take the first step to a better future for them at savetheworld.com and find
out how you can protect the world for them, because climate change is
everyone’s problem.
SFX: [Fade out]
HIROI
HIROI: NO GAME OF TETRIS
Length: 30
SFX: [8-bit Tetris theme song begins playing]
Voiceover: With most compact cars, trying to fit everything you need into the cargo space can feel like you’re playing a losing game of Tetris. But you won’t need to be a Tetris expert when it comes to fitting whatever your life may throw at you into the HIROI’s spacious 27.4 cubic feet of cargo space.
Whether it’s everything you packed for that week-long trip to Colorado, or simply this week’s grocery run, fitting your life into a car shouldn’t be hard. And the ample cargo space in the HIROI just made it that much easier.
Find out how a HIROI fits into your life today at your local HIROI dealership.
SFX: [Tetris theme song up and fade out]
HIROI
HIROI: SAVE ON GAS & MAXIMIZE ON SPACE
Length: 60
SFX: [News clip talking about rising gas prices—fades to upbeat, happy music]
VO: Gas prices in the country are at a 7-year high, and there is no sign they are going down anytime soon. How much have you spent at the pump lately? If that number made you angry, maybe it’s time to buy a HIROI.
Woman 1: [woman butts in] I mean, I know I’ve spent way too much lately, but what about space? Isn’t a HIROI a [said with slight disdain] compact car?
VO: It is, but there’s nothing compact about the HIROI. With its 27.4 cubic feet of cargo space, you can easily fit two Great Danes and a Dachshund, or three Ficus trees and a fern, or four boogie boards and a picnic lunch or even---
Woman 1: [butts in again, curious] I get it... but what if I ever need to move the antique 1970s dresser my grandmother is leaving to me in her will? There’s no way I could move that with a compact car!
VO: No, but do you have a friend with a truck?
Woman 1: [thoughtful] Well... I think my friend Jim has one! I think he would be willing to help me out too.
VO: There you go! Problem solved!
VO: With a HIROI, whatever you lack in cargo space, which won’t be a lot, you’ll more than make up for in increased gas mileage. Head to your local HIROI dealership today to find out just how much you can be saving! And if you end up buying a HIROI, we’ll even pay for your first tank of gas.
SFX: [Music up and fade out]