Press releases
During my advertising and public relations courses, I learned the ins and outs of creating effective press releases. These assignments helped me practice applying my theoretical knowledge to real-life situations, improving my writing skills and allowing me to make a strong impact. I crafted several standout press releases that showcased my ability to engage audiences and effectively convey key messages.
These pieces demonstrate my proficiency in professional writing and flexibility in adapting my writing style for different audiences and industries. From promoting car startups to fashion lines, my press releases capture each company's unique qualities and leave a memorable impression on journalists and readers. I dug deep into the values, goals, and identity of each organization, ensuring that every word I wrote served a purpose in telling their story and generating positive attention.
For Immediate Release
For more information, contact:
Sarah Sommer, Public Relations Specialist
HIROI
1 Car Way, Seattle, WA 98112
817-555-5555 • sarah.sommer@mavs.uta.edu
HIROI NAMED AS THE BIGGEST AND BEST SMALL CAR OF ITS KIND FOR THE SECOND YEAR IN A ROW
Consumer Reports ranks HIROI as the best small car to own for today’s driver.
SEATTLE, Nov. 4, 2021 – For the second year in a row, the HIROI has been ranked as the best compact car to own by Consumer Reports. This decision was made by the highest user satisfaction when compared with nine other vehicles in its class, based on features and handling on the track in Seattle.
“Consumers chose this car above any other car in its class because of how capable it is of handling the challenges that come with car ownership in today’s economy,” said Jake Fisher, Consumer Reports’ Senior Director of Auto Testing. “I feel that the deciding factor for this ranking was the increased cargo space and the improved gas mileage. No other car company is doing it like HIROI. I may have to look into buying myself one!”
The 2022 HIROI includes increased cargo space and a new green and hybridized engine that improved the car’s miles per gallon and drivetime. When competing directly against other vehicles in its class, the HIROI averaged three more cubic feet of cargo space and nearly five more miles per gallon than any of its competitors.
“When we were designing the new HIROI we kept thinking about what people need in a car, and what our everyday lives demand from us,” said lead designer Jacques Frenchman. “We wanted to make sure people could be confident in the car they purchased and know that it would always be there for them, as well as be good for the environment.”
With its success in the United States market, HIROI will unveil its plans to bring its cars overseas, increasing its reach to a broader market in late 2022.
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About HIROI
HIROI is an up-and-coming car manufacturer committed to advancing sustainable, next-generation mobility through environmentally safe and future-forward practices.
HIROI directly employs more than 25,000 in the U.S. The company has facilitated world-class design, engineering, and assembly of more than 1 million cars at our three manufacturing plants in the U.S.
For Immediate Release
Coolibar x Nike: Teaming Up to Usher in a New Era of Youth Sun Protection
Both Nike and Coolibar to contribute $500K to Children’s Skin Cancer Research Foundation
MINNEAPOLIS, Feb. 1, 2022—Minneapolis-based Coolibar, in collaboration with Nike, is set to unveil a new line of athletic clothing geared towards children, teens, and young adults. With its fashion-forward styles and revolutionary fabrics, this collaboration will be the first of its kind to hit major retailers as well as benefit skin cancer research.
This collaboration, which is the first time Coolibar has partnered with a major fashion brand, will bring about change in clothing for the younger generation. Sun protective clothing protects people from skin cancer and the effects that being out in the sun can have, such as premature aging. UV exposure from the sun is the primary cause of wrinkles, pigmentation, sunspots, reduced skin elasticity, and skin degradation, with sun exposure causing up to 90% of the visible changes attributed to aging. Coolibar’s materials have been proven sun-worthy when measured against the Australian New Zealand UPF testing standards, the world's highest rating standard, as well as U.S. standards. In the company’s collaboration with Nike, Coolibar will be offering a youth line that will protect young people and is on-trend compared to styles of other sun protective clothing.
“Parents care about their children’s wellbeing, but the clothes they want them to wear aren’t always the coolest, so our collaboration with Nike is about making protection that looks cool, “said Coolibar CEO Kendra Reichenau. “I want young people to feel like they look good in Coolibar clothing. I know we make clothing to protect, but what’s the point if you don’t enjoy the way you look in your clothes? Confidence is key here, and protection is an added benefit.”
Coolibar’s new collaborative release will include Katie Grimes, who at 15-years-old is the youngest member of the U.S. swim team, as the face of the new campaign. Since Grimes was one of the youngest Olympic athletes to compete in this year’s games, Coolibar hopes that she will inspire tweens and teens to protect themselves while reaching for their athletic goals.
Each outfit that Grimes will wear will be part of the collaboration, which includes several new features on every garment:
Nike SWOOSH embroidered in black
Coolibar tree tag stitched into the hem
Coolibar’s patented ZnO fabric
Updated patterns
Bold color palettes, including pastels and neon
“Nike collaborated with Coolibar because we want to enhance the performance and lives of young athletes from every walk of life,” said Jaques Anderson, Nike’s lead designer. “And knowing that that we can now offer them sun protection on top of superior athletic performance, it’s revolutionary.”
Starting March 1, the collaborated clothing will be available for purchase online at Coolibar.com and Nike.com and now, for the first time, at any retailers where Nike is sold. Nike and Coolibar will each donate $500K of their proceeds to the Children’s Skin Cancer Research Foundation as the campaign gets underway. This foundation has been the leader in skin cancer research since it was founded in 1989.
About Coolibar
Coolibar (koo-luh-bar) is the world leader in UPF 50+ sun protective apparel and accessories. We’re relentless about developing industry-leading, sun-safe fabrics and technically elegant products designed for a variety of outdoor activities. From everyday living to travel and special occasions, we believe in sun-smart outdoor activities. From everyday living to travel and special occasions, we believe in a sun-smart outdoor life for everyone. We are the first sun protective clothing company to have received The Skin Cancer Foundation’s Seal of Recommendation. For more information, visit or call 1-800-926-6509. Follow us on Facebook, Twitter, Pinterest, and Instagram.
Media Contact:
Sarah Sommer
sarah.sommer@mavs.uta.edu
(817) 111-2222
Foghorn Diner
655 Marina Boulevard*San Francisco, California 94123*415-364-4676
CONTACT:
Sarah Sommer
817-555-5555
sommer@foghorn.com
FOR IMMEDIATE RELEASE:
A NEW DINER IS SET TO OPEN IN THE MARINA DISTRICT JUST IN TIME FOR NEW YEAR’S EVE CELEBRATIONS
SAN FRANCISCO, Nov. 5, 2020 – Restaurateur Al Dente announced his plans to open a new Pan-Asian-Latin fusion diner in San Francisco’s Marina District, with a soft launch scheduled for Dec. 15 and a hard launch anticipated for Dec. 22.
Dente has said he wants his diner to be the city’s most eclectic restaurant, and he has the menu to take him there. Unlike the average diner’s menu, which usually consists of burgers, pancakes and fried chicken, Foghorn Diner will offer a much more exciting cuisine.
The new diner’s menu will serve dishes such as “Just for the Halibut,” a pan-seared halibut steak marinated in lime juice and topped with pineapple-mango salsa, and “Dog Day Afternoon,” which will feature chorizo sushi rolls served with a smoked chipotle dipping sauce and citrus-infused toasted coconut.
But it’s not just the menu that will be serving up excitement at the new diner.
“The diner will offer commanding views of the bay,” Dente said. “And with the awesome location and the right menu, I’m going to make it worth people’s time and money to come to the diner. They’re going to get what they pay for.”
Dente is owner of Top of the Coit, a restaurant adjacent to Coit Tower on Telegraph Hill. The restaurant is known for its aged steaks and various lobster dishes.
For more information, please contact Barry Foggy at 415-678-9101.
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